INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE
658.8343 / In6m
Mahajan, Vijay
INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE / .- Cambridge: Ballinger, 1986 .- xvi,318 . .- ( Series On Econometrics And Management Sciences V. 5
Based On A Conf. Held At Harvard Univ., 1983
Subject Headings:
New Products -- Marketing -- Mathematical Models -- Cong;
Consumers Preferences -- Mathematical Models -- Cong;
Author Added Entry:
Wind, Yoram;
Copy Details:
Acc. No.: A99888, Full Call No.: 658.8343 In6m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Mahajan, Vijay
INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE / .- Cambridge: Ballinger, 1986 .- xvi,318 . .- ( Series On Econometrics And Management Sciences V. 5
Based On A Conf. Held At Harvard Univ., 1983
Subject Headings:
New Products -- Marketing -- Mathematical Models -- Cong;
Consumers Preferences -- Mathematical Models -- Cong;
Author Added Entry:
Wind, Yoram;
Copy Details:
Acc. No.: A99888, Full Call No.: 658.8343 In6m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------