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PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT

658.8 / L944P
Lovelock,Christopher
       PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT / .- Prentice Hall, New Jersey, 1999 .- xvi,414 .
ISBN: 013676875X
Subject Headings:
Service -- Industries -- United States -- Marketing;
Service -- Industries -- United States -- Management;
Author Added Entry:
Wright,Lauren;
Copy Details:
Acc. No.: A136915, Full Call No.: 658.8 L944P, Item type: Books , Location: General Stacks,
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