Strategic integrated marketing communication
658.802 / P412s
Percy, Larry
Strategic integrated marketing communication : theory and practice / Larry Percy .- Amsterdam: Elsevier, 2008 .- xiii, 308p. .
ISBN: 9780750679800
Subject Headings:
Communication In Marketing;
Copy Details:
Acc. No.: A161795, Full Call No.: 658.802 P412s, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Percy, Larry
Strategic integrated marketing communication : theory and practice / Larry Percy .- Amsterdam: Elsevier, 2008 .- xiii, 308p. .
ISBN: 9780750679800
Subject Headings:
Communication In Marketing;
Copy Details:
Acc. No.: A161795, Full Call No.: 658.802 P412s, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------