Blue ocean strategy
658.802 / K56b
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne .- Boston: Harvard Business School Press, 2005 .- xv, 240p .
ISBN: 9781591396192
Subject Headings:
New Products;
Author Added Entry:
Mauborgne, Renee;
Copy Details:
Acc. No.: A168104, Full Call No.: 658.802 K56b, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne .- Boston: Harvard Business School Press, 2005 .- xv, 240p .
ISBN: 9781591396192
Subject Headings:
New Products;
Author Added Entry:
Mauborgne, Renee;
Copy Details:
Acc. No.: A168104, Full Call No.: 658.802 K56b, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------