MARKETING RESEARCH AND INFORMATION SYSTEMS (Record no. 268940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624pam a2200217a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b1969 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | B989m |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Buzzell, R. D. |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING RESEARCH AND INFORMATION SYSTEMS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Mcgraw-Hill |
| Year of publication | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 788p |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliography |
| 500 ## - GENERAL NOTE | |
| General note | Case Material From The Harvard Graduate School Of Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management Information Systems |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.83 B989m | A3529 | Written-off |