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ADVERTISING MEASUREMENT AND DECISION MAKING (Record no. 268960)

MARC details
000 -LEADER
fixed length control field 00579pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408bc1968 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number R565a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dalbey, Homer M.
245 1# - TITLE STATEMENT
Title ADVERTISING MEASUREMENT AND DECISION MAKING
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Allyn & Bacon
Date of publication, distribution, etc. c1968
300 ## - PHYSICAL DESCRIPTION
Extent xx,103
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing Science Institute. Series Of Books
Volume/sequential designation
500 ## - GENERAL NOTE
General note Bibliography : P. 94-97
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision-Making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wind, Yoram
964 ## -
-- CIRC
997 ## -
-- A5967 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/08/2007   659.111 R565a A5967 08/04/2016 Book Request 08/04/2016 Books

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