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MARKETING (Record no. 304613)

MARC details
000 -LEADER
fixed length control field 00480pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b1980 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M474m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mehta, Subhash C.
245 1# - TITLE STATEMENT
Title MARKETING
Statement of responsibility, etc. ENVIRONMENT, CONCEPTS AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mcgraw-Hill
Date of publication, distribution, etc. 1980
300 ## - PHYSICAL DESCRIPTION
Extent xv,560
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision-Making
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Prasad, Keshav
964 ## -
-- CIRC
997 ## -
-- A70281 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/08/2007   658.8 M474m A70281 08/04/2016 08/04/2016 Books

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