CONSUMER MARKET RESEARCH HANDBOOK (Record no. 304630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b1978 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | C765m2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Worcester, Robert M. |
| 245 1# - TITLE STATEMENT | |
| Title | CONSUMER MARKET RESEARCH HANDBOOK |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Van Nostrand Reinhold |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,739 |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography : P. 680-701 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research -- Addresses, Essays, Lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Downham, John |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A60723 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.834 C765m2 | A60723 | 08/04/2016 | Book Request | 08/04/2016 | Books |