ADVERTISING AS COMMUNICATION (Record no. 331614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415027810 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | D988A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dyer,Gillian |
| 245 1# - TITLE STATEMENT | |
| Title | ADVERTISING AS COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Routledge, London |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,230 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A127487 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 659.1 D988A | A127487 | 08/04/2016 | 08/04/2016 | Written-off |