MARKETING (Record no. 337047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408bc2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324072694 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Z64M7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund,William G |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING |
| Statement of responsibility, etc. | CREATING AND KEEPING CUSTOMERS IN AN E-COMMERCE WORLD |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | South Western College Publishing, Australia |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,689 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Amico,Michael |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A134501 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8 Z64M7 | A134501 | 29/11/2016 | 08/04/2016 | Books |