MANAGING INDIAN BRANDS (Record no. 339082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408bc2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125913084 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K96M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar,S Ramesh |
| 245 1# - TITLE STATEMENT | |
| Title | MANAGING INDIAN BRANDS |
| Statement of responsibility, etc. | MARKETING CONCEPTS AND STRATEGIES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt. Ltd., New Delhi |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,356 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References And Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Products -- India -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Products -- India -- Marketing |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A149471 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 1 | 36 | 658.8 K96M2 | A149471 | 08/05/2025 | 29/08/2023 | 08/04/2016 | Books |