RURAL MARKETING (Record no. 340021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 076199565X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8700954091734 |
| Item number | V541R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan,Sanal Kumar |
| 245 1# - TITLE STATEMENT | |
| Title | RURAL MARKETING |
| Statement of responsibility, etc. | TARGETING THE NON-URBAN CONSUMER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Response Books, New Delhi |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 196 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | India -- Rural Conditions |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A138747 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8700954091734 V541R | A138747 | 08/04/2016 | 08/04/2016 | Books |