INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS (Record no. 350744)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00569pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120324501 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | C626I2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow,Kenneth E. |
| 245 1# - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Prentice Hall Of India Pvt. Ltd., New Delhi |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,538 |
| 500 ## - GENERAL NOTE | |
| General note | With Cd-Rom |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication In Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack,Donald |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A147188 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 659.1 C626I2 | A147188 | 08/04/2016 | 08/04/2016 | Books |