BUILDING BRANDS AND BELIEVERS (Record no. 352820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470820675 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | W499B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wertime,Kent |
| 245 1# - TITLE STATEMENT | |
| Title | BUILDING BRANDS AND BELIEVERS |
| Statement of responsibility, etc. | HOW TO CONNECT WITH CONSUMERS USING ARCHETYPES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | John Wiley & Sons (Asia) Pte. Ltd., Singapore |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,267 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Psychological Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A151325 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8342 W499B | A151325 | 08/04/2016 | 08/04/2016 | Books |