MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET (Record no. 355327)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00632pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0240807626 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550688 |
| Item number | M468E5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eastman,Susan Tyler,Ferguson,Douglas A. |
| 245 1# - TITLE STATEMENT | |
| Title | MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Elsevier,Amsterdam |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,335 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television Broadcasting -- Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio Broadcasting -- Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cable Television -- Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klein,Robert A. |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A157982 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Damaged (F) | COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 384.550688 M468E5 | A157982 | 08/04/2016 | Book Request | 08/04/2016 | Books |