Marketing scales handbook (Record no. 358254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698pam a2200205a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180911133247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b1992 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0877572615 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | B835 v.2 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bruner, Gordon C. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing scales handbook |
| Remainder of title | a compilation of multi item measures [v.2] |
| Statement of responsibility, etc | Bruner, Gordon C. and Paul J. Hensel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago |
| Name of publisher | American Marketing Association |
| Year of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 1315p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research - Statistical methods -- Handbooks, Manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Scaling (Social Sciences) -- Handbooks, Manuals, etc |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hensel, Paul J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Serial Enumeration / chronology | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | v.2 | 658.83 B835 v.2 | A154513 | Reference |