Designing brand identity (Record no. 359325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471746843 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | W561d2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 245 1# - TITLE STATEMENT | |
| Title | Designing brand identity |
| Statement of responsibility, etc. | a complete guide to creating, building, and maintaining strong brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 280p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Products. 2.Brand Name Products -- Marketing -- Management. 3.Trademarks -- Design |
| 997 ## - | |
| -- | A160118 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 17/01/2008 | 1 | 9 | 658.827 W561d2 | A160118 | 27/01/2021 | 22/09/2020 | 08/04/2016 | Books |