Making marketing happen (Record no. 362376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482pam a2200145a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750662484 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | Sm52m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Brian D. |
| 245 ## - TITLE STATEMENT | |
| Title | Making marketing happen |
| Remainder of title | how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald |
| Statement of responsibility, etc. | Brain D. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam |
| Name of publisher, distributor, etc. | Elsevier |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 377p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 997 ## - | |
| -- | A163172 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 17/12/2008 | Unique | 2190.46 | 658.802 Sm52m | A163172 | 08/04/2016 | 08/04/2016 | Books |