Brand aid (Record no. 362563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497pam a2200145a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814406816 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | V269b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vanauken, Brad |
| 245 ## - TITLE STATEMENT | |
| Title | Brand aid |
| Remainder of title | an easy reference guide to solving your toughest branding problems and strengthening your marketing position |
| Statement of responsibility, etc. | Brad VanAuken |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Amacom |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 306p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products -- Management |
| 997 ## - | |
| -- | A163578 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 02/05/2009 | Unique | 1206.83 | 658.827 V269b | A163578 | 08/04/2016 | Book Request | 08/04/2016 | Books |