Problems in marketing (Record no. 362626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761971795 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M867p2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moutinho, Luiz |
| 245 ## - TITLE STATEMENT | |
| Title | Problems in marketing |
| Remainder of title | applying key concepts and techniques |
| Statement of responsibility, etc. | Luiz Moutinho and Charles Chien |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,322p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chien , Charles |
| 997 ## - | |
| -- | A163552 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 02/09/2009 | International Book Agency | 1772.04 | 658.8 M867p2 | A163552 | 08/04/2016 | 08/04/2016 | Books |