Beating low cost competition (Record no. 367331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126525041 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | R959b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryans, Adrian |
| 245 0# - TITLE STATEMENT | |
| Title | Beating low cost competition |
| Remainder of title | how premium brands can respond to cut-price rivals |
| Statement of responsibility, etc. | Adrian Ryans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 256p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Time Business Series |
| Volume/sequential designation | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 997 ## - | |
| -- | A172038 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 30/06/2011 | Noble Book Stall | 325.00 | 2 | 12 | 658.827 R959b | A172038 | 27/01/2021 | 22/09/2020 | 08/04/2016 | Books |