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Brand management [4 v.] (Record no. 370608)

MARC details
000 -LEADER
fixed length control field 00684pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848602083
040 ## - CATALOGING SOURCE
Original cataloging agency IIT, Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number B733
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
245 0# - TITLE STATEMENT
Title Brand management [4 v.]
Statement of responsibility, etc. edited by Francesca Dall'Olmo Riley
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angles
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p)
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Sage Library In Marketing
Volume/sequential designation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products -- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Riley, Francesca Dall'Olmo, Ed
997 ## -
-- A173430 vol.1 C A173431 vol.2 C A173432 vol.3 C A173433 vol.4 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last checked out
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/09/2011 D.S. Information Services Pvt. Ltd. 1565.00   658.827 B733 A173433 08/04/2016 vol.4 08/04/2016 Books    
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/09/2011 D.S. Information Services Pvt. Ltd. 1565.00   658.827 B733 A173432 08/04/2016 vol.3 08/04/2016 Books    
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/09/2011 D.S. Information Services Pvt. Ltd. 1565.00   658.827 B733 A173431 08/04/2016 vol.2 08/04/2016 Books    
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/09/2011 D.S. Information Services Pvt. Ltd. 1565.00 1 658.827 B733 A173430 15/07/2020 vol.1 08/04/2016 Books 4 21/02/2020

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