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Relationship marketing (Record no. 371807)

MARC details
000 -LEADER
fixed length control field 00636pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412931212
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number B268r
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baron, Steve
245 0# - TITLE STATEMENT
Title Relationship marketing
Remainder of title a consumer experience approach
Statement of responsibility, etc. Steve Baron, Tony Conway and Gary Warnaby
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent viii, 202p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Advanced Marketing Series / Edited By Phil Harris
Volume/sequential designation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Conway, Tony
997 ## -
-- A175133 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 08/07/2012 Tarun Book Store 213839.00   658.812 B268r A175133 08/04/2016 08/04/2016 Books

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