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Consumer behavior and culture (Record no. 371885)

MARC details
000 -LEADER
fixed length control field 00616pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412979900
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number M777c2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke De
245 0# - TITLE STATEMENT
Title Consumer behavior and culture
Remainder of title consequences for global marketing and advertising
Statement of responsibility, etc. Marieke de Mooij
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xv, 400p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior -- Cross cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer -- Psychology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
997 ## -
-- A175281 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 08/07/2012 Tarun Book Store 295726.00   658.8342 M777c2 A175281 08/04/2016 08/04/2016 Books

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