Using qualitative research in advertising (Record no. 372467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987240 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 |
| Item number | Us4q2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| 245 0# - TITLE STATEMENT | |
| Title | Using qualitative research in advertising |
| Remainder of title | strategies, techniques and applications |
| Statement of responsibility, etc. | Margaret A. Morrison ...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 218p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Qualitative research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research--Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A. |
| 997 ## - | |
| -- | A175980 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 18/10/2012 | Tarun Book Store | 2170.48 | 659.1072 Us4q2 | A175980 | 08/04/2016 | Book Request | 08/04/2016 | Books |