Public communication campaigns (Record no. 374865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00736pam a2200253a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987707 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | P96c4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| 245 0# - TITLE STATEMENT | |
| Title | Public communication campaigns |
| Statement of responsibility, etc. | edited by Ronald E. Rice and Charles K. Atkin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 376p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Government publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media -- Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advocacy advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rice, Ronald E., Ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Atkin, Charles K. , Ed. |
| 997 ## - | |
| -- | A178832 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 28/11/2013 | Tarun Book Store | 4633.88 | 659 P96c4 | A178832 | 08/04/2016 | Book Request | 08/04/2016 | Books |