A concise guide to market research (Record no. 376288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783642539640 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | Sa76c2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarstedt, Marko |
| 245 0# - TITLE STATEMENT | |
| Title | A concise guide to market research |
| Remainder of title | the process, data, and methods using IBM SPSS statistics |
| Statement of responsibility, etc. | Marko Sarstedt and Erik Mooi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berlin |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 347p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Springer Texts In Business And Economics |
| Volume/sequential designation | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ecomonics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mooi, Erik |
| 997 ## - | |
| -- | A180581 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 31/10/2014 | Vikram Book Depot | 4724.21 | 1 | 1 | 658.83 Sa76c2 | A180581 | 06/11/2020 | 23/09/2020 | 4724.21 | 08/04/2016 | Books |