Marketing channel strategy (Record no. 376957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780133357080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | P181m8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W. |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing channel strategy |
| Statement of responsibility, etc. | Louis W. Stern, Robert W. Palmatier and Adel I Ansary |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 466p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El- Ansary. Adel I. |
| 997 ## - | |
| -- | A181489 TXT T A181490 cop.2 TXT T A181491 cop.3 TXT C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 15/05/2015 | Tarun Book Store | 11907.17 | 658.87 P181m8 | A181491 | 08/04/2016 | cop.3 | 11907.17 | 08/04/2016 | Books | ||||||
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 15/05/2015 | Tarun Book Store | 11907.17 | 658.87 P181m8 | A181490 | 08/04/2016 | cop.2 | 11907.17 | 08/04/2016 | Books | Dewey Decimal Classification | |||||
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 15/05/2015 | Tarun Book Store | 11907.17 | 658.87 P181m8 | A181489 | 08/04/2016 | 11907.17 | 08/04/2016 | Books | Dewey Decimal Classification |