Predictive marketing (Record no. 377534)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00542pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119037361 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Ar79p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Artun, Omer |
| 245 0# - TITLE STATEMENT | |
| Title | Predictive marketing |
| Remainder of title | easy ways every marketer can use customer analytics and big data |
| Statement of responsibility, etc. | Omer Artun and Dominique Levin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 246p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levin, Dominique |
| 997 ## - | |
| -- | A182091 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 13/11/2015 | Vikram Book Depot | 1914.17 | 2 | 7 | 658.8 Ar79p | A182091 | 16/07/2020 | 21/02/2020 | 1914.17 | 08/04/2016 | Books |