PROMOTIONAL STRATEGY (Record no. 388946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410pam a2200169a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | En32p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 245 1# - TITLE STATEMENT | |
| Title | PROMOTIONAL STRATEGY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. |
| Name of publisher, distributor, etc. | R. D. Irwin |
| Date of publication, distribution, etc. | c1967 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,665 |
| 500 ## - GENERAL NOTE | |
| General note | Bibliographical Footnotes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | K7668 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 08/07/2012 | 658.82 En32p | K7668 | 19/05/2016 | Book Request | 19/05/2016 | Books |