MARKETING (Record no. 441851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Ot8ma |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Otteson, Schuyler Franklin |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING |
| Statement of responsibility, etc. | THE FIRM'S VIEWPOINT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | N. Y. |
| Name of publisher, distributor, etc. | Macmillan |
| Date of publication, distribution, etc. | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 718 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Macmillan Marketing Series |
| Volume/sequential designation | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patterson, James M. |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | 55992 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8 Ot8ma | 55992 | 19/05/2016 | 19/05/2016 | Written-off |