PROMOTIONAL DECISION MAKING (Record no. 441854)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00502pam a2200169a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | R565p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robinson, Patrick J. |
| 245 1# - TITLE STATEMENT | |
| Title | PROMOTIONAL DECISION MAKING |
| Statement of responsibility, etc. | PRACTICE AND THEORY ; A STUDY IN MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | N. Y. |
| Name of publisher, distributor, etc. | Mcgraw-Hill |
| Date of publication, distribution, etc. | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Mcgraw-Hill Marketing Science Institute Series |
| Volume/sequential designation | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Surveys |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Luck, David Johnston |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | 30058 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8 R565p | 30058 | 19/05/2016 | Book Request | 19/05/2016 | Books |