MARKETING THEORY (Record no. 442218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00292pam a2200133a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | H835ma |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Howard, John A. |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING THEORY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Allyn And Bacon |
| Date of publication, distribution, etc. | 1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | 70518 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8 H835ma | 70518 | 19/05/2016 | 19/05/2016 | Written-off |