Marketing (Record no. 450967)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00429pam a2200145a 44500 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K286m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Eugene J. |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | strategy and functions |
| Statement of responsibility, etc. | Eugene J. Kelley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice-Hall Foundations Of Marketing Series |
| Volume/sequential designation | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 997 ## - | |
| -- | 71259 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/09/2015 | 658.8 K286m | 71259 | 19/05/2016 | Book Request | 19/05/2016 | Books |