NEW RESEARCH IN MARKETING (Record no. 456145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | R311n |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Preston, Lee E. |
| 245 1# - TITLE STATEMENT | |
| Title | NEW RESEARCH IN MARKETING |
| Statement of responsibility, etc. | PAPERS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley |
| Name of publisher, distributor, etc. | Institute Of Business And Economic Research University Of California |
| Date of publication, distribution, etc. | c1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 132,Y |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Iber Special Publications |
| Volume/sequential designation | |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References |
| 500 ## - GENERAL NOTE | |
| General note | At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | 76295 s C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.83 R311n | 76295 | 01/07/2016 | Book Request | 01/07/2016 | Books |