MARKET AND MEDIA EVALUATION (Record no. 459030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | As78m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiller, Robert D. |
| 245 1# - TITLE STATEMENT | |
| Title | MARKET AND MEDIA EVALUATION |
| Statement of responsibility, etc. | THE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Collier-Macmillan |
| Date of publication, distribution, etc. | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 434 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliography |
| 500 ## - GENERAL NOTE | |
| General note | At Head Of Title : M. A. M. E. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising -- Handbooks, Manuals, Etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Handbooks, Manuals, Etc |
| 964 ## - | |
| -- | CIRC |
| 997 ## - | |
| -- | A11650 s C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 659.1 As78m | A11650 | 08/07/2016 | Book Request | 08/07/2016 | Books |