MARKET AND MEDIA EVALUATION (Record no. 459030)
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000 -LEADER | |
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fixed length control field | 00563 a2200169 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | As78m |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Schiller, Robert D. |
245 1# - TITLE STATEMENT | |
Title | MARKET AND MEDIA EVALUATION |
Statement of responsibility, etc. | THE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Collier-Macmillan |
Date of publication, distribution, etc. | 1969 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 434 |
500 ## - GENERAL NOTE | |
General note | Includes Bibliography |
500 ## - GENERAL NOTE | |
General note | At Head Of Title : M. A. M. E. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising -- Handbooks, Manuals, Etc |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing -- Handbooks, Manuals, Etc |
964 ## - | |
-- | CIRC |
997 ## - | |
-- | A11650 s C |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
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COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 659.1 As78m | A11650 | 08/07/2016 | Book Request | 08/07/2016 | Books |