How Asian brands soar (Record no. 478547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160829b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788996730842 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.7095 |
| Item number | H83 |
| 245 ## - TITLE STATEMENT | |
| Title | How Asian brands soar |
| Remainder of title | lessons from world's top Asian cases |
| Statement of responsibility, etc | Chung K. Kim ...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Seoul, Korea : |
| Name of publisher | The 1000 Years' Treasures by KIMF |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 204 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products -- Asia -- Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) -- Asia -- Case studies |
| -- | Competition, International -- Case studies |
| -- | Corporations, Asian -- Management |
| -- | Business planning -- Asia |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Success in business, Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Han, Jeongsoo, ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Miyea, ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jun, Mina, ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Myung-Soo, ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Chung K., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 24/08/2016 | 338.7095 H83 | GB755 | 2012.34 | Books |