The new rules of business (Record no. 565404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01320nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780143446927 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | Sr38n |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Srivastava, Rajesh |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of business |
| Remainder of title | get ahead or get left behind |
| Statement of responsibility, etc | Rajesh Srivastava |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Gurugram |
| Name of publisher | Penguin Random House |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 326p |
| 500 ## - GENERAL NOTE | |
| General note | A national bestseller |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.<br/>Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.<br/>New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.<br/>This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 07/02/2022 | 299.00 | 658 Sr38n cop.1 | GB2313 | Copy 1 | 299.00 | Books | ||||
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 31/01/2022 | 299.00 | 658 Sr38n cop.2 | GB2314 | Copy 2 | 299.00 | Books |