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Making of hero (Record no. 565910)

MARC details
000 -LEADER
fixed length control field 02652nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789353026776
040 ## - CATALOGING SOURCE
Transcribing agency IIT Kanpur
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.476292220954
Item number M925m
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Munjal, Sunil Kant
245 ## - TITLE STATEMENT
Title Making of hero
Statement of responsibility, etc Sunil Kant Munjal
Remainder of title four brothers, two wheels and a revolution that shaped India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida
Name of publisher Harper Business
Year of publication 2020
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii, 221p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/><br/> <br/>
520 ## - SUMMARY, ETC.
Summary, etc From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure. In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution. Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Hero MotoCorp--History.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Automobile industry and trade--India--History.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Motorcycle industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Bicycle industry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Accession Number Cost, replacement price Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 29/08/2022 699.00 338.476292220954 M925m GB2451 699.00 Books

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