Marketing research (Record no. 566301)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01196 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250504020003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M294m7 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | an applied orientation [7th rev. ed.] |
| Statement of responsibility, etc | Naresh K. Malhotra and Satyabhusan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th rev. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Year of publication | 2019 |
| Place of publication | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 955p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research -- Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers -- Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXT | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 05/01/2023 | 68 | 1969.00 | 658.83 M294m7 cop.3 | A186056 | Copy.3 | 875.00 | Text Books | ||||
| TEXT | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 05/01/2023 | 68 | 1969.00 | 658.83 M294m7 cop.1 | A186054 | Copy.1 | 875.00 | Text Books | ||||
| TEXT | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 05/01/2023 | 68 | 1969.00 | 658.83 M294m7 cop.2 | A186055 | Copy.2 | 875.00 | Text Books |