How brands grow [pt.2 rev. ed.] (Record no. 566930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240304154143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240304b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780190330026 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | R661h |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Romaniuk, Jenni |
| 245 ## - TITLE STATEMENT | |
| Title | How brands grow [pt.2 rev. ed.] |
| Remainder of title | including emerging markets services, durables, B2B and luxury brands |
| Statement of responsibility, etc | Jenni Romaniuk and Bryon Sharp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Oxford University Press |
| Year of publication | 2022 |
| Place of publication | Australia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 239p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharp, Byron |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXT | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 21/02/2024 | 112 | 1964.44 | pt.2 | 658.8 R661h pt.2 | A186410 | 3022.21 | Text Books |