INSIGHTS INTO CONSUMER BEHAVIOR
Material type:
TextPublication details: Boston Allyn And Bacon c1968Description: ix,223Subject(s): DDC classification: - 658.83 Ar61i
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 Ar61i (Browse shelf(Opens below)) | Link to resource | Available | A5354 |
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| 658.827 V269b Brand aid | 658.83 AL56r R & D GAME | 658.83 Am35su SURVEY OF MARKETING RESEARCH, 1968 | 658.83 Ar61i INSIGHTS INTO CONSUMER BEHAVIOR | 658.83 B182t TECHNIQUES OF DEMAND FORECASTING FOR INDUSTRIAL PRODUCTS | 658.83 B199t TECHNIQUES OF DEMAND FORECASTING FOR INDUSTRIAL PRODUCTS | 658.83 B416m MARKETING RESEARCH |
Includes Bibliographical References
Based On The First Annual Columbia Conference On Buyer Behavior, 1967
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