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MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD

By:

Mathews, H. Lee

Contributor(s):

Slocum, John W

Material type: Text

Text

TextSeries: Bank Prma Research Publication ; Publication details: Chicago Research Dept. Bank Public Relations And Marketing Association c1968Description: 83Subject(s):

DDC classification:

332.77 M423m

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	COMPACT STORAGE (BASEMENT)	332.77 M423m (Browse shelf(Opens below))	Link to resource	Available		A8487

Total holds: 0

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Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	332.743095415 In2t18 TABLES WITH NOTES ON INDEBTEDNESS OF SCHEDULED TRIBE HOUSEHOLDS	332.76 J499t THE THEORY AND PRACTICE OF NONPAR BANKING	332.77 B335c THE COMMERCIAL PAPER MARKET	332.77 M423m MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD	332.77 W388c COMMERCIAL PAPER	332.78 B73g THE GOLD-MONEY RIFT, A CLASSICAL THEORY OF INTERNATIONAL LIQUIDITY	332.8 B111i Interest rates and coupon bonds in quantum finance	Next

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P K Kelkar Library

Indian Institute of Technology, Kalyanpur, Kanpur, U P 208016 India| Web: https://pkklib.iitk.ac.in

Email : librarian@iitk.ac.in | Phone : +91 512 259-7233

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