CONSUMER BEHAVIOR IN THEORY AND IN ACTION
Material type:
TextSeries: Wiley Marketing Series ; Publication details: New York Wiley 1970Description: 499Subject(s): DDC classification: - 658.83 B777cb
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 B777cb (Browse shelf(Opens below)) | Link to resource | Available | A15090 |
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| 658.83 B199t TECHNIQUES OF DEMAND FORECASTING FOR INDUSTRIAL PRODUCTS | 658.83 B416m MARKETING RESEARCH | 658.83 B777c CONSUMER BEHAVIOR AND THE BEHAVIORAL SCIENCES | 658.83 B777cb CONSUMER BEHAVIOR IN THEORY AND IN ACTION | 658.83 C345E EMERGING CONSUMER | 658.83 C839i INDUSTRIAL MARKETING RESEARCH | 658.83 D262g DATA, EXPERT KNOWLEDGE AND DECISIONS |
Includes Bibliography
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