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CONSUMER BEHAVIOR AND MARKETING MANAGEMENT

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Material type: Text

TextPublication details: Boston Houghton Mifflin c1967Description: x,336Subject(s):

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	COMPACT STORAGE (BASEMENT)	658.83 M992c (Browse shelf(Opens below))	Link to resource	Available		A2714

Total holds: 0

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Previous	658.83 M319 MANUAL OF INDUSTRIAL MARKETING RESEARCH	658.83 M341 MARKETING RESEARCH	658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES	658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT	658.83 R311 RESEARCH TRADITIONS IN MARKETING	658.83 R311n NEW RESEARCH IN MARKETING	658.83 R494 RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR	Next

Bibliography : P. 315-330

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