PERSPECTIVES IN MARKETING THEORY
Material type:
TextPublication details: New York Appleton Century-Crofts c1968Description: xv,462Subject(s): DDC classification: - 658.8001 K459p
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8001 K459p (Browse shelf(Opens below)) | Link to resource | Available | A8478 |
Total holds: 0
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| 658.8 W685s STRATEGIC ISSUES IN MARTKETING | 658.8 W697 MANAGEMENT CONTROLS IN MARKETING | 658.8 W757 MARKETING AND SOCIAL ISSUES | 658.8001 K459p PERSPECTIVES IN MARKETING THEORY | 658.800184 F851 ECONOMETRIC APPROACH TO A MARKETING DECISION MODEL | 658.80019 P192M MANAGEMENT SNAP-SHOTS | 658.800285 W527G GLOBAL ELECTRONIC COMMERCE |
Includes Bibliographies
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