ENCYCLOPEDIA OF ADVERTISING
Material type:
TextPublication details: New York Fairchild Pub. c1969Edition: 2ndDescription: xiii,494Subject(s): DDC classification: - 659.103 G76e2
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.103 G76e2 (Browse shelf(Opens below)) | Link to resource | Reference | A8919 |
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| 659.1019 B633p Psychology in media strategy | 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT | 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY |
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