MEASURING ADVERTISING EFFECTIVENESS
Material type:
TextSeries: Ama Reprint Series ; Publication details: Homewood, Ill. R. D. Irwin c1969Description: ix,233Subject(s): DDC classification: - 659.1 W56m
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 W56m (Browse shelf(Opens below)) | Link to resource | Available | A6776 |
Total holds: 0
Includes Bibliographies
Articles Selected From Materials Published By The American Marketing Association
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