QUANTITATIVE THEORIES IN ADVERTISING
Material type:
TextSeries: Publications In Operations Research ; No. 21Publication details: New York Wiley 1970Description: 103Subject(s): DDC classification: - 659.10184 R18q
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.10184 R18q (Browse shelf(Opens below)) | Available | A10975 |
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| 659.1 L23a Advertising by design | 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 W555a Advertising | 659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER | 659.1042 Un27 Undressing the ad | 659.10420954 H169a Adkatha |
Includes Bibliography
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