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ADVERTISING IN AMERICA

By: Contributor(s): Material type: TextTextPublication details: Boston Division Of Research, Graduate School Of Business Administration, Harvard University c1968Description: xxvi,473DDC classification:
  • 659.1019 B326a
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 659.1019 B326a (Browse shelf(Opens below)) Link to resource Available A8422
Total holds: 0

A Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising

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